La matrice
lat. matrix
that within which, or within and from which, something originates, takes form, or develops
(from the latin word matrix "womb" or “uterus”, also "source, origin," from mater (genitive matris) "mother")
La matrice, la madre where everything is born and evolves from. The idea of la matrice is what constitutes the origin. The primary inspiring element, the mother, becomes the new element of creation. The matrix, which is dna as well is inside us, and we transform it to art.
Carla Rauch started the project "La matrice" in autumn 2019. Maria Rauch, the mother of Carla, is an artist. Inspired by her 2009 painting series, Carla had the idea to use the paintings as a fabric design for a collection. As the project evolved the team expanded with Monika Niederlechner, Oliver Huber, Alexandra Werner and Bernhard Stegbauer in fashion design & production, and Paul Picher as a goldsmith and jewerly designer. The fashion photography will be made by Lea Sophia Mair. On the concept contributes Kamala Eagleton, who also knew the name of the project will be "La matrice".
Fashion Design & Production
The fabric design will be printed on organic cotton and tencel.
The collection is designed and made by Carla Rauch. Her idea was it to include different designers in the project. Monika Niederlechner, Oliver Huber, Alexandra Werner and Bernhard Stegbauer will take a role in design and production of certain pieces.
The concept is to keep it simple yet elegant, innovative yet comfortable and wearable.
Paintings and Pattern
Maria Rauch, the mother of Carla, is an artist who studied Visual Communication at the University of Applied Arts Vienna. She created patterns based on a series of abstract paintings on paper, from 2009, which Carla Rauch chose for this project. From this evolves the fabric designs "La matrice".
Maria Rauch "1/4 Rondell" mixed media on papaer 50x50cm
Photography
Fashion photography made by Lea Sophia Mair, who currently studies Art History at the University of Vienna, and Applied Photography at the University of Applied Arts Vienna.